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Our team and the clients we work with have been our main priority since the very day the company was founded. SOFTSWISS is a gambling software development company with one-stop-shop iGaming software solutions and services for online casino or sportsbook. Spot-on dating app marketing plan. Spot-on dating app marketing plan. Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. With a flagship super-affiliate portal and 2 opera. Today, we’ve compiled a list of the top 15 affiliate program software for iGaming businesses. How to create an iGaming marketing strategy for Africa Nov 29, 2021 Top 8 iGaming website conversion rate optimization. It lets you and your staff focus on other tasks and. is a popular affiliate conference that takes place bi-annually. With careful planning and attention to creating an efficient system, your iGaming affiliate program will reap benefits for years to come! TheAffiliatePlatform is the culmination of over 50 years of combined experience from its founding team, who have worked with the. It is an intuitive software not requiring any technical skill. 4 million in 2021, it’s predicted to grow at a CAGR of 7. Fiverr CPA pays US$15 – US$150 per sale, varying by product category. Elizabeth Sramek. How iGaming/Gambling Affiliate Fraud Works. Next generation betting system. 5 Most Common Affiliate Marketing Scams That Hurt Affiliate Marketers. The affiliate marketing platform for iGaming is an incredibly valuable resource for businesses, as it enables them to attract new customers and maintain existing ones. This is due to the emergence of new markets and the overall development of the iGaming industry, generating more money than the Hollywood movie industry (which is around $140 billion). RichAds: accumulate igaming revenue with affiliate marketing in 2023. Hybrid Commission:. The first step in this process is to define clear and specific goals for the program. Here’s five steps for meeting pre-launch requirements that should get. One of the advantages of affiliate marketing is the degree of power you have. Fully customized iGaming solutions provider, supplying online casino libraries and iGaming products. PMAffiliate has an active community of more than 1 million players across 15 international countries and provides high retention rates. If you have any interest in the UK iGaming affiliate sector, it might be best to wait until there is some clarity regarding the new licensing system. Businesses with more than 3–5 partners need a system. Earn an avg. The role encompasses developing, testing, and integrating new software systems. When working with clients on social campaigns Kairos offers a 360-degree approach, combining a unique combination of science (the data) and art (the creative). With your program’s platform, marketing strategy and structure figured out, the next step is to launch your iGaming affiliate program into operation, start recruiting affiliates, promote like crazy and dedicate your efforts to the continual monitoring, evaluating and improving of the affiliate marketing system that you’ve created. igaming marketing agencies. You should ensure that your content is delightful, attractive, and engaging to keep the. 1. Casinos / gambling have a very well entrenched affiliate network. We have built and managed affiliate programs that have generated over $550 million in net win for iGaming companies. Bet365 Affiliate Program. As iGaming operators navigate the ever-changing landscape of affiliate marketing, finding the right partners to promote their brand can be daunting. eBay Partner Network. This requires not only the understanding of key marketing tactics for iGaming companies but also the effective utilization of an iGaming customer data platform. . Scaleo is an affiliate network software that provides the greatest iGaming discounts. Discover the top affiliate networks of 2023 with our comprehensive catalogue. This is one of the most common. Marketing is the process of creating desirable products or services and distributing them in a way that increases their attractiveness. Starts at $500/month. Affiliate marketing. Respectively, the more organic traffic you get and at the end of this chain, the more you earn. com Affiliate marketing is one of the most popular strategies in iGaming. iMonetizeit Ecom/Finance 4. Affiliates participating in the operator’s affiliate program generate trackable links and add them to their affiliated channels and sites. Affiliate Networks Measure business performance. com Group is a lead generation company in the digital media sector with outstanding performance, dynamic growth and strong financials. Why A Digital Marketing Company Is The Best Way To Promote Your Business Online? 3 Reasons Why A Teacher Should Have A Business Card; The Best Sports Betting Sites in Australia; Des Mengenal Kriteria Agen Slot Pulsa Teraman; How to Make a Compelling Sales Strategy Presentation? Reasons Why You Should Try Psychic Reading ; New DIY. The affiliate marketers, the business or the brand, the network, and the customer. Starts at $500/month. 4. A white label affiliate platform is a great option for iGaming operators because it allows them to save money on development costs. Launched in 2009, 15 Marketing looks after many major gaming brands. With integrated payment methods, anti-fraud tools, and dedicated account management you will increase your traffic, sales, and expand your casino and sports/esports betting platform reach. One of the most popular jobs in iGaming is the gaming artist. Affiliates United helps turn your traffic into cash. Different iGaming Content Types You Can Write For Your Affiliate Blog | Translation Royale. Proven track record of successfully developing and implementing high-impact strategies that drive revenue growth and increase player engagement. Many iGaming operators rely on special promotions or bonuses to entice new customers; however, these same promotions are prime targets for abuse and fraud due. . In short, it’s pretty extensive, and you can make money from it through Fanatical’s gaming affiliate program. With over 37,000 members, the GPWA is the only professional association dedicated to serving the iGaming marketing community. The online gaming industry is a living system which cannot function properly without interconnected parties. We have you covered throughout the entire process, from development to launch and beyond. What Is Referral Marketing in the iGaming Industry. Create and manage your gaming or betting website. It is anticipated that $8. → In this […]The team is made up of experts in the industry, and they are always ready to develop and improve their work. Consequently, he’s been using the best methods. In 2024, the best and the most effective way to promote a casino affiliate website is through affiliate marketing. Elizabeth is a Senior Content Manager at Scaleo. Writing and publishing high-quality blog posts on relevant websites can. Now, this is a lot of money for one industry that’s solely based on online sales and acquisitions. With integrated payment methods, anti-fraud tools, and dedicated account management you will increase your traffic, sales, and expand your casino and sports/esports betting platform reach. CrakRevenue. They can also use AI to generate content for their blogs, websites, social media sites, and emails. Get more traffic, more sales, and total control over your affiliate campaigns using just one highly customizable affiliate software platform designed for casino and sportsbook operators. Affiliate marketing and iGaming business are as solid as ever. TrafficManager advanced, fast, and fully customizable white label affiliate tracking and management platform that will form a complete ecosystem for your affiliate program/network: Simplicity by design. Real-Time Data for iGaming Affiliate Marketing. These goals should be aligned with the overall business objectives and should be measurable, attainable, relevant, and time-bound. 2. First things first – decide what type of product or service you want to promote. This can even increase to. 1. 53 billion in 2022 and is expected to cross $88. Howzat Fantasy Cricket. In this article, we’ll explore the top benefits of using a marketing tracker like CPVLab and show you how to set up your own iGaming and casino campaigns. Contact us and find the best possible deals for your traffic [email protected] Casino. AdCombo Multiple 5. High-quality content is a precious commodity, especially in the competitive world of iGaming marketing. MAP™ is an advanced, cloud-based affiliate marketing software platform suitable for iGaming businesses of all sizes. Here are the three steps you’ll need to take when creating a tracking pixel: Choose a platform: Multiple platforms, such as Google Tag Manager and Adobe Marketing Cloud, are available for creating tracking pixels. Em conversa exclusiva com o GMB, ele dá dicas aos interessados em como entrar na área e afirma que devem procurar pessoas sérias e com a expertise. iGB Affiliate. Invest in a stable product that converts, focus on player retention, on snowballing traffic, and build a responsive customer care team. 1. The unified system tracks everything without the. Paid search traffic and traffic boosting. 6 billion people worldwide gamble and 4. If you have any interest in the UK iGaming affiliate sector, it might be best to wait until there is some clarity regarding the new licensing system. Blockchain systems are the future for gaming affiliates, and are already playing an increasing role in shoring up trust, efficiency and integrity in the affiliate model. Affiliate marketing campaigns in the iGaming industry advertise a relevant iGaming platform to potential users, and ultimately push traffic to an operator’s iGaming site. CPA Commission: This represents a one-time payment for each new depositing player, usually varying between $50 to $250. At the time that this Dragonfish casino software review was written, some of the notable and new casinos by Dragonfish include:. As the operator, you get to choose to pay either a percentage-based commission or a flat fee. Most Popular iGaming Affiliate Marketing Commissions in the Industry In this blog, you'll learn about types of iGaming affiliate commissions & things to consider. PoshFriends Gambling 3. The gaming is further divided into sub-niches that represent the different kinds of games such as card, retro,. Casino Affiliate Programs (CAP) connects your sports betting, casino or iGaming affiliate publication with advertiser deals and provides the tools and answers you need to make smart, revenue-driven decisions about your casino, sports betting, poker, fantasy sports or other iGaming business. Adleadpro mVAS 5. To stay ahead of the curve, you must know how to detect fraud and take steps to prevent it. The software is fully designed for the iGaming industry and supports both desktop and mobile views ensuring superb user experience. By using the power of real-time. 1. Affiliate marketing software’s open source options can be tempting. One option is to sell merchandise related to your brand or channel, such as t-shirts, stickers, or other branded products. We uncover the inner workings of this revolutionary system. This type of marketing involves recruiting affiliates who promote and drive traffic to your products, services, or website in exchange for a. HitPath. The iGaming sector is renowned for its strict regulations on marketing practices, posing challenges for operators aiming to thrive in online gaming ventures, including online sports betting, casinos, and other gaming platforms. Marketing Incentive Resources. Sign up for affiliate programs and get approved. There is a movement that marketing specialists cannot ignore anymore. Data consolidation is as important as the marketing tools you provide for your affiliates. Bringing you all the latest affiliate marketing insights, digital trends and expert interviews in one simple place. 2 billion will be spent. Location: UK, London Date: 8-11 February 2023 Event type: exhibition Format: offline Organiser: Clarion Gaming. It was like the pandemic never happened. Toronto, Ontario – Just one year since the launch of Ontario’s open internet gaming (igaming) market, new research shows the considerable success the province has had shifting players from gambling on unregulated sites to regulated sites that comply with Ontario’s high standards of game integrity and player protections. Simply put, a gambling affiliate is an online marketer that drives traffic to gaming operators. Updated: July 21, 2023 Starting an affiliate program is the most reliable marketing method to help a casino or a sportsbook brand achieve maximum exposure on the digital scene. Processes it Automates. 15 Marketing Ltd. This data can be used to optimize campaigns and maximize ROI. 3% was male. Therefore, the internet is the best. As the iGaming industry continues its explosive growth, affiliates are poised to ride the wave of opportunity. When it comes to online gambling, a UK study concludes that 17% of the population gambles online, resulting in £5. RevenueLab is a results-driven affiliate marketing network. With 25+ years of experience, Partimatch casino has one of the best legal affiliates programs in the business. PartnerMatrix is a fully stand-alone affiliate marketing solution. A collaboration between the owner of a project and a publisher is based on mutually beneficial conditions. 5 Affiliate Marketing Scams to Look Out for as a Company. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic. TIP 2: Focus on Quality Content. (PRESS RELEASE) -- NuxGame, the B2B iGaming software provider, presents the latest update to its iGaming partner and marketing tools - Agent and Affiliate systems. Welcome to the world of lottery affiliate marketing, where lucrative opportunities await in the booming iGaming industry. Conduct market research to understand what types of players are most likely to engage with your offers. The number one thing every iGaming business utilizing affiliate marketing services should do is implement forms of identifying traffic sources. Although this is not a guarantee, it’s an average benchmark. Setting up your affiliate system. Watch on. Here are three tips for finding a strong iGaming affiliate marketing partner. This list of the best gaming affiliate programs is intentionally as diverse as the market itself. Kairos Media Kairos Media is a social-first creative agency specialising in data-driven performance marketing. Affiliate managers are responsible, helpful, and knowledgeable in the iGaming field. In iGaming and Gambling, the fraud risk depends on the marketing technique: PPC (pay per click): Malicious affiliates will send traffic toward your site without the users’. AdCombo Multiple 5. 9% and reach $36. It assists casinos in developing and maintaining fruitful relationships with their affiliates, as well as increasing the returns on their advertising spending. Look no further than gamification! Gamification involves incorporating elements from video games, such as rewards and achievements, into real-world activities like marketing, which not only enhances customer engagement but also fosters an immersive experience that promotes loyalty. Let’s talk about your iGaming business. When we talk about bringing new players that will stay and continue playing on your iGaming platform a little longer than usual, there is no way not to mention affiliate marketing. 74% of iGaming companies stated that affiliate marketing. This is an all-in-one affiliate management software. Building strong relationships with affiliates is crucial for success in the iGaming industry. This means that operators who use affiliate marketing actually do a. About PartnerMatrix affiliate marketing System. They guarantee consistently high player retention and undisputed player value. Fraudsters know this and create new accounts to take advantage of numerous promotions, which further exacerbates the. We are specialized in the category gambling affiliates. Here are 10 common iGaming affiliate marketing mistakes you most definitely want to avoid if you wish to have great, long-term relationships with your affiliates. Premium affiliate marketing tracking software, provides the most powerful tools for affiliate business businesses. Let us assume that you understand the fundamental differences between these two marketing and advertising methods. 2. MailChimp. CPA. Moon Games . Through partnerships with relevant and trustworthy affiliates, iGaming brands can earn valuable backlinks to their websites. The only way to succeed in affiliate marketing is to partner with the best! Step 3: Decide on the right affiliate software. Another benefit of using an existing platform is that there are no high. Different commission plans can be assigned per product and brand. Staying current with the most effective practices is essential to achieve profitability and success. Track your customers wherever they go and drive them to the right funnels with the multi channel tracking feature of. Insert the tokens from the affiliate network or affiliate program in this postback. Communication with affiliates is critical to the success of your program and is an essential component of affiliate marketing program management. Most online casino and sportsbook fans would be familiar with this kind of iGaming affiliate content, and for a good reason: it consistently draws interest. Radlett, England, United Kingdom. Many iGaming operators use affiliate management solutions to boost their marketing efforts. Promo abuse fraud, also called bonus abuse fraud, happens when online scammers create multiple accounts to claim promotions run by online gambling or iGaming operators. In order for the licensing application. Built-in features and services designed to help both parties navigate through the world of iGaming, deliver strong market performance, and boost overall brand recognition - all with the purpose of ending up on the winning path. Contact us. Reading Time: 6 minutes There are many ways to get high income on iGaming products and actually earn a great deal of money. Affiliate marketing is a new way of marketing compared to the traditional system and involves the collaboration of two main figures: the merchant and the publisher. Create, manage, track and analyze your. There are currently three establishments that offer gambling services: Mohegan casino (owned by the Mohegan tribe). Here are top tools and how can they help you with your marketing efforts: Tool Name. You can pick goods to sell based on your interests. Our guest. Start your gambling affiliate program. Systems & Supplies Co. Enjoy our. iGaming operators quickly understood the benefit of affiliates in the industry and started adapting such. Once you’re both on a paid Mailchimp plan, you’ll both unlock access to. The overall aim is to introduce users to a gambling platform and to get them to place bets. Affiliate programs are a popular form of online marketing in which an affiliate promotes the products or services of another company and receives a commission for each sale made through their affiliate link. You can easily promote products and services from three or four of these affiliate programs on your website simultaneously. Speaking of the newly formed association our CEO, Mark Renshaw said: "Spotlight Sports Group has always been at the forefront of the. ZCode System Affiliate Program. Affiliate marketing has already reached maturity within the European and American markets but Asia is still forging its way, often with cutthroat tactics. Step 2: Identify Your Target Audience. Once a month, on the 1st date of the month. Low-Quality, No-Value-Added Content “Content is king” is one of the most often-repeated mantras in content marketing, and for a good reason: low-quality content is one of the most common iGaming Affiliate marketing mistakes to avoid in the iGaming industry. The Fer0x Casino lifts the burden of player retention, allowing you to focus on providing an exceptional gaming experience to keep your players engaged. iGaming. RavenTrack is a leading affiliate marketing solution provider, offering comprehensive tracking and management tools designed specifically for the iGaming industry. 3. Paddy Power Affiliate Program. Boost your online casino’s reach and revenue with BoomAff’s expert affiliate marketing services. NuxGame’s Casino Affiliate Marketing Software is built to provide convenience and efficiencies to all users, including administrators and affiliates. What is affiliate marketing? Our partners build promotional relationships with affiliates and publishers, which drive traffic to their online offerings and products. The iGaming industry, in particular, has seen substantial. It gives you various advantages, such as creating your own affiliate network, analyzing the data to create actionable insights, optimizing the campaign. This can include casino games, poker, sports betting, and other games of chance or skill. NEXT LEVEL AFFILIATE MARKETING (2 votes) 2 Reviews. TAG Media is an iGaming affiliate marketing company. The One-Stop-Shop In Affiliate Marketing. Since the niche is very competitive, many platforms pair up with multiple iGaming affiliates in order to give their visits and conversions a boost. iGaming affiliate programs are a highly lucrative and easy-to-manage niche in affiliate marketing. “Content is king” is one of the most often-repeated mantras in content marketing, and for a good reason: low-quality content is one of the most common iGaming Affiliate marketing mistakes to avoid in the iGaming industry. It shows that the developers were focusing on providing a holistic service to the iGaming affiliates. iGaming: a primer. In turn, affiliates get rewarded with large commissions–some of the best available–and can make a consistent. Identifying and targeting the right audience is key. The Affixite Affiliates Program offers an exciting opportunity to monetize the thriving igaming market through a reliable affiliate system. Here’s the basic rundown: iGaming is, in essence, any system that allows or encourages online betting. . Affiliate Monitor: February 2022. Kinguin. Affiliate media buying has become a mainstream money-making model for many affiliates. But it’s amazing how many online casino affiliates are still reluctant to. That’s no chump change. The network of gaming affiliates connects affiliate programs with publishers and promotes their games in return for earning commissions. Affiliate marketing is a real speciality of Mustard Digital and our services include a master affiliate network, programme management, setup, strategy and development. 4 million in 2021, it’s predicted to grow at a CAGR of 7. Within the last five years, affiliate marketing has grown significantly. Their all-inclusive affiliate marketing system offers real-time stats both online and via. Use SEO optimization techniques to ensure that your content ranks high in search engine results. (GiG) is an iGaming technology company. Net 15 – when the affiliate is eligible to withdraw his earnings at the end of the month, he will receive his payout on the 15th of next month. See the Online Casino City listing for Omega Systems. Launching a casino affiliate program may seem like a daunting task, but if you follow our tips, you’ll be on your way to a successful program in no time. It’s a powerful mix of video games, hardware, and accessory retailers. Your performance marketing tool to manage affiliates, track their. Chargeback fraud: iGaming sites often act as e-wallets, where players can deposit funds using credit cards. Discover the top affiliate networks of 2023 with our comprehensive catalogue. Oct 17, 2023. → This article will delve into the qualities that make for excellent affiliate management strategies on iGaming platforms. Multi-Product & Multi-Brand System — TheAffiliatePlatform allows for multi-brand campaign creation and tracking and keeps the affiliate registrations and access separate for each brand. Adleadr. However, launching it for the sake of launching is a bad idea. 1. This way, you can take immediate action and safeguard your brand reputation. There are numerous avenues to advertise online, but affiliate marketing is still one of the most effective methods of drawing traffic. See the Online Casino City listing for Omega Systems. A collaboration between the owner of a project and a publisher is based on mutually. Cybersecurity is not just a necessary. Affiliate Networks Measure business performance. To get more traffic and sales from your affiliate program, you must set up and grow a network of digital marketers. Strong business. 3. Common affiliate commission types in iGaming. It’s possible to attract customers with minimal effort, as 5-15 clicks or 200-300 impressions, with proper targeting, can result in a conversion for some GEOs. This fully licensed affiliate and agent system makes it easy for operators to easily manage affiliate marketing. 23 Feb 2022 – Data. Setting objectives is a crucial step in creating a successful iGaming affiliate marketing program. Multi-Product & Multi-Brand System — TheAffiliatePlatform allows for multi-brand campaign creation and tracking and keeps the affiliate registrations and access separate for each brand. Businesses with more than 3–5 partners need a system. Proactive affiliate program management is the best way to ensure the affiliate channel is a long-term success. According to Meta data released in early 2022, 51. There are numerous events, conferences, and exhibitions being held throughout the year. Launch, scale or grow your affiliate program with our award winning agency team, or access expert lead affiliate program. Adsterra couldn’t stay away from this. Please choose. Digital marketing is incredibly adaptable because it enables you to create cash in a wide range of methods. You will be given a lot of examples of fraud in multiple industries, including e-commerce, iGaming, casinos, retailers and more. Epic Games. Affiliate marketing in the iGaming industry is all about bringing in targeted quality traffic. Pin-Up Partners Gambling 3. Affiliate marketing in the iGaming industry is all about bringing in targeted quality traffic. On top of that, Hell Spin is equipped with a UX-optimized personal account, a variety of payment methods and 24/7. PartnerMatrix back-office simplifies Affiliate Managers’ job. Repost Your Content on Medium and LinkedIn. Step 1: Choose an Affiliate Software. The best iGaming affiliate network. Different commission plans can be assigned per product and brand. An affiliate is considered to be an important contributor to the iGaming operators’ success, but the recent years have brought up additional obstacles, like heavy regulation and a fragmented online gambling sector for both affiliates, operators and suppliers. To ensure safety and efficiency, businesses that provide iGaming software build flexible and easy-to-take advantage affiliate systems with their client’s interests and preferences in mind. What is an iGaming B2B directory? An iGaming B2B Directory is a comprehensive list of online gambling software, platform, and service providers. Outlook for Brands Best Casino Affiliate Programs - Top Paying Programs . Online gambling is legal for people over 21. B2B solutions for Online Casino and Sports Betting. 2024. Different commission plans can be assigned per product and brand. 36 million. Also, it retails gaming desktops, laptops, workstations, custom and prebuilt hardware, and accessories. With 25+ years of experience, Partimatch casino has one of the best legal affiliates programs in the business. 1. iGaming operators can pay affiliates via automated and manual payment methods such as Neteller, Skrill, Cryptoprocessing, and bank transfer. Create, manage, track and analyze your. View more. Affiliate marketing is an advertising model where a company pays compensation to third party publishers to generate traffic or leads to the company’s products and services. Managing affiliates is a crucial aspect of operating a successful iGaming affiliate marketing platform for online casinos. Offering lottery and online wagering operators the ability to collect and manage player information, assists merchants and operators to monitor and comply with internal and external regulation policy, facilitate payment deposit and. eBay Partner Network. According to some estimates, affiliate programs account for between 15% and 30% of sales for advertisers. Dwolla. It’s easier to build a scalable referral program using automation. com!Scaleo is an affiliate marketing software operating on a monthly subscription base. According to the numbers, the industry was valued at $63. By Steve Hoffman January 10, 2023. The Video Lottery Terminal is an all-in-one lottery system for any land-based. 1. Your affiliate software is the platform where your affiliate program will live. We have built and managed affiliate programs that have generated over $550 million in net win for iGaming companies. The team is made up of experts in the industry, and they are always ready to develop and improve their work. Success in gambling affiliate marketing doesn’t come overnight, but the following insider tips can give you a significant leg up: Target the Right Audience. on-Boarding Journey to success starts. The affiliate is the one promoting the company’s offered services and the one driving traffic to the company’s website. 5% instead of 30%. 10+ years of experience in iGaming. : April 2 to 4, 2023. Elizabeth Sramek. We asked one of our brightest sports encouragers and analysts, Mikhail Zhukov, to unveil the specifics of a successful iGaming campaign. The Spanish segment has been developing very fast in recent years due to new amendments to the legislation and an increased interest in online betting and casino. Enhance your marketing ROI with the right platform. deposit costs, bonuses, the swindler casino adds ie. With almost 25 years of Corporate experience, MIR has an incredibly wide level of products and services ranging from Corporate Event planning to Branded Merchandise, Direct Garment Printing and Sewn Services to Unique programs and ideas to gain and retain target audiences!. List of revenue share affiliate programs and offers. The senior software developer will oversee a team of programmers whose tasks are design, game integration, debugging code, and back-end processes. The age limit is one of the most universally accepted regulations in the world of iGaming. Our team comprises experienced professionals who have been in the igaming industry for many years, bringing unparalleled expertise to our program. Processes it Automates. Enterprise Asset Management (EAM) and Computerized Maintenance Management System (CMMS) solutions implementation by a global industry leader Cimmira Cimmira is a global services company that. This is the second biggest casino in the US (the biggest one is in Oklahoma) Foxwood casino (owned by Pequot tribe) Connecticut Lottery. CAMS - Central Account Management System. The Benefits of Tracking iGaming and Casino OffersiGaming Marketing in the Metaverse . PartnerMatrix is fully adaptable for different. SEOBrothers. Operators arrive at a decision on which affiliate software solution to choose. The RGAA is a coalition of like-minded companies dedicated to nurturing an environment where gambling affiliate companies can serve the commercial needs of the regulated online gambling market. First off, understanding your target market isn’t just. Fraudsters use other people’s cards, which may work but incur chargeback fees. This evolution is likely to continue in 2021.